moementum  magazine

"The Fresh New Voice in Urban Entertainment"       

HOTT SHOT

 By Lisa J. Coleman  

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Although hip-hop has become very mainstream, it still relies on the “street warriors” to bring those special ingredients that cannot be replicated in today’s cookie cutter music scene.  These are the same street warriors that bring freshness to the genre while representing for a largely untapped and unnoticed conglomerate.  Lunch, a hip-hop artist from California’s Inland Empire, is such a warrior. 

Bringing a new vibe to the somewhat dormant west coast scene, Lunch is the latest chieftain reppin the 909 area code.  He didn’t obtain his position in the game by luck or chance, this street-bred lyricist has been putting it down since 1992.  Building a name and fan base on the streets via mix shows, and live performances. He gained notoriety with radio mix show jock’s (Felli-Fel, Kool Aid, and DJ Hadyo), club promoters, and producers on the local and national level. 

As CEO and one of the founding fathers of the Homeless Nation Record label, Lunch released a previous project that sold over 50,000 units independently.  His dedication to the game and work ethic is strictly on an all or nothing basis. 

The company he’s managed to keep reads like a who’s who in the music world.  He’s performed with the likes of KRS1, Xzibit, De La Soul, Big Daddy Kane, Militia, Erykah Badu, Mad Lion, and Tha 5-Footahs, just to name a few.  He has also laced some verses for Kurupt, Roscoe, KRS1, and dropped some street sense on Dominoe’s new project.  WC even lent his magical skills on Lunch’s remixed-single “Lunch Time.”  

Despite Lunch’s affiliation with these big names, he still manages to keep his street appeal by continuing to work with unknown underground artists.  There are too many to name, but he’s blessed the mic on 16 albums circulating around the I.E. alone.  He feels that by being a bridge between the underground and mainstream he will position himself to become the next leader of the new generation of hip-hop. 

Providing a different aspect of west coast life, Lunch’s mix cd Reheated: Tha Streetz Gonna Eat It is guaranteed heat.  Produced by newcomers Fingazz, and Lunch himself, Reheated: Tha Streetz Gonna Eat It builds upon a universal sound that will transcend over state lines.  Cleverly choreographed and brimming with samples that have been flipped and re-flipped Homeless style, Lunch invites everyone to his underground party via DJ MIXMASTA K.D.   Lunch has recently released his third offering Homeless Nation Mixtape featuring some of the HN family: Gambit, J-walk, Mistress, Diamonique, Young A, Sage, and Ravon.

Currently under the watchful eye of Swift Street Management Group (shouts out to manager Terrance Korran), Lunch is ready for the world. In the midst of all his projects he is in the lab prepping for his next album.  He urges others to stay focused, find their niche, and prepare themselves for the long journey ahead.